High-tech and artificial intelligence products help bookmakers determine the exact development strategies for each different customer segment based on trends and preferences.
This helps fans to feel excited and actively participate in betting activities. User trust and excitement are expressed through clicks and bets. In short, trust is profit.
Right in the NBA, WSC Sports will automatically send videos of the most notable situations of the match to the fans’ facebook accounts. This makes fans have a feeling of excitement, curiosity to predict the situation that will happen next in the match.
Based on the history of past visits, the betting app will display the match information that fans are interested in. There will even be attractive rewards for those who visit the application many times.
This is not only the direction of WSC Sports in the online betting segment. But that’s also the general operation of some of the most popular service packages in the world.
Optimove is a veteran name in the sports betting market. Many of the Tech Group’s customers are part of ERG Power 50. It is a list of the world’s most influential online bookmakers published annually by Intel Corporation.
Optimove provides services to assist betting companies in interacting with app users through each touch point. Based on data relating to betting companies’ activities as well as user interaction with online betting applications.
Optimove will develop a plan that is predictable. This is an important basis for this Technology Group to come up with the idea of creating new products and services.
Most recently, Optimove conducted research on the relationship between the odds of winning and losing bets with customer satisfaction. The results show that just because a customer consistently wins the bet does not mean they will continue to visit your app the next time.