American bookmakers: from the origins to the present day
The first offices began offering to make bets using phones or “booths” in the 50-60 years of the last century. But strong activity began to be observed at the end of the 20th century. From 1994 to 1998, the number of operating offices increased several times. A world-famous gaming company like Sportingbet, which opened several offices here, was particularly active in the United States.
Americans liked to get their adrenaline pumping with sports betting, and money flowed into their pockets and bookmakers ‘ accounts. But in 2006, the first changes were introduced in the US legislation in the framework of gambling activities. Sportingbet immediately calculated the situation and within a few years sold off all its playgrounds in this country.
Strengths and weaknesses of American bookmakers
Bookmakers in the United States have a number of distinctive features that are unique to them. All this is due to the conditions of their activities and the preferences of American bettors, which are the main focus:
- The site does not have a Russian version;
- there are very few popular methods of conducting money transactions in Europe, and large commissions are provided for withdrawing funds;
- small withdrawal limits;
- the line displays up to 15 sports, some of which can only be represented by one American League: for example, basketball can be represented by the NBA, hockey-by the NHL, and so on.;
- the painting of sports confrontations is extremely sparse, often only the main outcomes are used;
- the coefficients are too low, it is not always possible to switch to decimal coefficients, and it is difficult to play using American coef;
- the live section is frankly weak, and events are rarely offered;
- the bonus program if available will be extended to users from North America;
- the emphasis is more on casinos and poker than on sports betting
- If all this information is summarized, it turns out that American operators rely only on users from the United States and even Canada, almost completely ignoring the guys from other regions.Now, knowing all the characteristics, it is obvious that bookmakers from North America will not attract much attention from users from Europe and the former Soviet Union: the game conditions are too low.
But bettors from the USA are satisfied with everything. They like to bet more before the start of a sports match, which is why the Live section in local offices is so poorly developed, and their interest is mainly limited to popular North American leagues and top European Championships and tournaments.